Electronic Arts / Video Game / 2016
FIFA 16 Ultimate Team features one of the largest year-to-year user interface changes since its introduction. From changes to items appearance to more streamlined menu experiences, you'll be spending less time off the pitch and more time on it.
As an Interface Design for FIFA 16 Ultimate Team, I was responsible for shaping the UX/UI, interpreting feedback from user testing, and working with other stakeholders to figure out how to modify the architecture and the behavior to solve both user and business needs.